Sony's PS4 Undercuts Microsoft's Xbox One by $100

Created: 2013-06-12 05:00 EST

Embed:

Sony on Monday (June 10) priced its latest PlayStation 4 console at 399 dollars, 100 dollars lower than the new Xbox One by rival Microsoft, ahead of the year-end holidays and gift-giving season.

[Jack Tretton, Sony Computer Entertainment America]
"The price point was something we gave a lot of consideration to and also that value message for consumers and to think if that reaction is any indication, then we really hit the bulls-eye in terms of positive reaction from consumers."

Sony also drew cheers from the audience at the Electronic Entertainment Expo in Los Angeles when it said the PS4 would run second-hand games and did not require an always-on Internet connection.

Microsoft had earlier elicited groans from gamers when it announced restrictions on used games for the Xbox One and said players had to log onto the Internet for authentication.

Microsoft and Sony hope the consoles will attract new fans and retain users who are increasingly playing games on smartphones and other mobile devices.

[Jack Tretton, Sony Computer Entertainment America]
“It's quality of game play and immersive nature of it. If you deliver that, you will get consumer interested support."

The Xbox 360 is currently the best-selling gaming console in the United States, but global sales are almost on par with the PlayStation 3.