World's Largest Arcade Game, Sao Paulo

Created: 2013-04-09 21:42 EST

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Residents of Sao Paulo, Brazil's bustling financial capital, have been encouraged to slow down for minute and take a break by playing old video game classics at an astonishing scale, on the side of an office building in the heart of the city.

An international group of digital artists programmed the pyramid-shaped facade of a downtown cultural centre into an oversized 32,292 square feet video game screen that challenges passersby on the central Paulista Avenue not to take notice.

Plenty of people lined up to play, but even more stopped to take pictures or gawk, captivated by both the combination of simplicity and the grandiose.

[Pedro Goas, Student]:
"It's really cool. It was a little frightening actually."

Thanks to its popularity the exhibit, which launched on March 25, has been extended until April 14, helping to ensure that while the game may eventually be over, it won't be forgotten.