Facebook Unveils Redesigned Newsfeed

Created: 2013-03-07 20:07 EST

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Facebook has introduced a visually richer, mobile device-oriented "newsfeed" on Thursday. The move represents the most significant changes to date for the social network's most recognizable feature.

The changes to the newsfeed, whose look and feel has remained largely unchanged since its inception, are designed to keep users active and interacting but also to appeal to advertisers, as Facebook battles Google Inc for Internet market share.

CEO Mark Zuckerberg had singled out the feature as in need of a makeover as recently as January. It was then that the company introduced "graph search" to address inadequacies in allowing users to trawl for information across the world's largest social network.