Iron Man 3 and Hollywood's China Strategy

Created: 2013-05-07 17:39 EST

Category: China > China Focus
Embed:

Iron Man 3 is the first big Hollywood blockbuster of the year here in the US. And it’s also the first Hollywood hit to have a special extended Chinese version. It’s currently the top movie in China, breaking box office records there as it earned more than 21 million dollars in its first day. But many Chinese actually aren’t that happy about the special version they got. For Hollywood, Iron Man 3 represents the ambitions of movie studios to tap into the exploding Chinese movie market, currently the second largest in the world. But will the Chinese market be all that they hope? And will China's government get the soft power boost they need from Hollywood?