Sydney, Australia Seeks to Attract More Chinese Tourists

Created: 2013-05-16 12:02 EST

Category: China

 In a bid to attract more Chinese tourists, Sydney, Australia has launched a new Mandarin Climb to the top of the Harbour Bridge, with Mandarin speaking guides to lead Chinese tourists.

To launch the new Mandarin Climb, four players climbed atop the bridge to play the popular Asian game of Mahjong on Wednesday.
[Tony Liu, Mahjong Player]
“After all there is been a lot of Chinese tourists coming in to Australia in the last 10 years and I think it's a good move to introduce the Mandarin Climb.”
Chinese tourists are a major force of Australia’s tourism industry. BridgeClimb Chairman Paul Cave has seen a surge in Chinese tourists first hand.
[Paul Cave, Chairman and Founder, BridgeClimb]
“It's been a fantastic growth coming in from China. In fact in our own case I think the number coming to BridgeClimb is up 30-35 percent from last year. The rate at which it's going up I'm sure China will be such a huge market for us in the years ahead and probably in the next 5 years. I imagine that will be the situation for us.”
Australia’s tourism sector has been booming, outpacing other areas of the economy. In the past decade, Chinese visitors have more than tripled their visits, breaking all records.
According to the country's Tourism Forecasting Committee, China will stay as the main driver of tourism growth with forecasts of 15.9 percent this financial year.
To further cement this trend, China Southern Airlines will start flying A380 super-jumbo jets on its popular Guangzhou-Sydney route later this year.
In 2011-2012, direct tourism gross domestic product increased by 5.3 percent to 41 billion US dollars, slightly surpassing the nation's nominal growth rate of 4.9 percent.